- What is a search engine?
A tool that helps users find information online (e.g., Google, Bing). - What is the main goal of SEO ( Search Engine Optimization)?
To improve a website’s visibility on search engines. - There are three main types of SEO.
On-page SEO, Off-page SEO, Technical SEO. - What is a keyword in SEO?
A word or phrase that people search for on search engines. - What is organic traffic?
Visitors who find your website through unpaid search results. - What is a meta title?
The clickable title shown on search engine results. - What is a meta description?
A brief summary of a page shown in search engine results. - What is the maximum length for a meta title (in characters)?
50–60 characters. - What tool can you use for keyword research?
Google Keyword Planner. - What is keyword stuffing?
Overusing keywords unnaturally on a page.
- What is long-tail keyword?
A longer, more specific keyword phrase. - Why are long-tail keywords important?
They have lower competition and higher conversion rates. - What is keyword density?
The percentage of a keyword’s usage compared to the total words on a page. - What is search intent?
The purpose behind a user’s search query. - What are the four types of search intent?
Informational, navigational, transactional, commercial. - What is the benefit of targeting high-volume keywords?
They can drive more traffic to your site. - What is the risk of targeting only competitive keywords?
They are harder to rank for without strong domain authority. - What is on-page SEO?
Optimizing elements on your website to improve rankings. - Why are internal links important?
They help users and search engines navigate your site. - What is image alt text?
A description of an image for accessibility and SEO.
- What is the ideal URL structure?
Short, descriptive, and includes a keyword. - What is a sitemap?
A file that lists all the pages on your website. - How does content quality affect SEO?
High-quality content ranks higher and attracts more engagement. - What is E-A-T in SEO?
Expertise, Authoritativeness, Trustworthiness. - What is technical SEO?
Improving the technical aspects of a website for better rankings. - What tool can you use to check page speed?
Google PageSpeed Insights. - What is schema markup?
Code that helps search engines understand your content better. - What is robots.txt?
A file that tells search engines which pages to crawl or not crawl. - What is off-page SEO?
Activities done outside your website to improve its rankings. - What is backlink?
A link from one website to another.
- Why are backlinks important?
They increase a site’s authority and rankings. - What is a nofollow link?
A link that tells search engines not to pass authority to the linked page. - What is link-building?
The process of getting other websites to link to your site. - What is domain authority?
A score that predicts how well a site will rank in search engines. - Name one way to earn high-quality backlinks.
Creating valuable and shareable content. - Why is reputation management important for SEO?
It helps build trust and credibility with users and search engines. - What is a SERP?
Search Engine Results Page. - What is a featured snippet?
A summary of an answer displayed at the top of a SERP. - What is the purpose of structured data?
To help search engines better understand the content on your site. - What is RankBrain?
Google’s AI-based algorithm for understanding search queries.
- What is a bounce rate?
The percentage of visitors who leave after viewing only one page. - What is dwell time?
The amount of time a user spends on a page before returning to search results. - What is a site audit?
A process to analyze and fix issues affecting a website’s performance. - What is the purpose of A/B testing in SEO?
To test different versions of a page to see which performs better. - Name one free SEO tool provided by Google.
Google Search Console. - What does Google Analytics measure?
Website traffic, user behavior, and other performance metrics. - What is a CTR in SEO?
Click-Through Rate – the percentage of users who click a link. - What is a sitemap used for in SEO?
To help search engines crawl and index your site’s pages. - What is SEMrush used for?
Keyword research, competitor analysis, and SEO audits. - What is Moz?
A popular SEO tool for tracking rankings and analyzing backlinks.
- What does Ahrefs specialize in?
Backlink analysis and keyword research. - What is the use of Screaming Frog?
To crawl websites for SEO audits and technical analysis. - What is Local SEO?
Optimizing a business to appear in local search results. - What is Google My Business?
A tool to manage a business’s online presence on Google Maps and local search. - Why are online reviews important for local SEO?
They influence customer trust and local search rankings. - What is a geo-targeted keyword?
A keyword that includes a location, like “restaurants in Dubai.” - What is a proximity factor in local SEO?
How close a user is to a business when searching. - What is a location landing page?
A page optimized for a specific geographic area. - What are the benefits of using schema markup for local SEO?
It helps search engines display local business details like hours and reviews. - What is Google’s Local Pack?
The map and top three business listings shown in local search results.
