- What is the main objective of Meta Advertising?
To reach targeted audiences and achieve specific marketing goals like conversions, engagement, or brand awareness. - Name three campaign objectives available in Meta Ads Manager.
Awareness, Consideration, and Conversion. - What is the Facebook Ads Auction?
A system that determines which ads to show by considering bid amount, estimated action rates, and ad quality. - What is the Ad Relevance Diagnostics system?
A scoring system (Quality, Engagement Rate, and Conversion Rate rankings) used to evaluate the relevance and performance of ads. - What is A/B testing in Meta Advertising?
A method of comparing two versions of an ad to determine which performs better - What is the Facebook Pixel?
A code snippet added to a website to track user behavior and conversions. - How does the Facebook Pixel improve ad targeting?
It collects data about user actions to optimize ad delivery and build custom audiences. - What is the difference between a Standard Event and a Custom Event in the Facebook Pixel?
Standard Events are predefined actions (e.g., Purchase, Add to Cart), while Custom Events are specific actions defined by the advertiser. - How would you troubleshoot a non-functioning Facebook Pixel?
Verify installation, use the Pixel Helper tool, ensure event codes are correct, and check for conflicts in the website’s code. - What is the Conversions API, and how does it complement the Facebook Pixel?
It sends server-side data to Meta, enhancing tracking accuracy and data collection.
- What are Custom Audiences?
Audiences created from customer data like email lists or website visitors. - What are Lookalike Audiences?
Audiences similar to your existing customers, created by Meta based on shared characteristics. - How can you exclude specific audiences from seeing your ads?
By excluding specific Custom Audiences in the ad set targeting options. - What is the maximum percentage size for a Lookalike Audience?
10% of the total population in the selected region. - How do you use detailed targeting effectively?
By combining interests, behaviors, and demographics that align with your target audience.
- What ad placements are available for Instagram?
Feed, Stories, Reels, Explore, and IGTV. - How does Instagram Shopping work with ads?
It allows businesses to tag products directly in posts or ads, linking to their e-commerce site. - What is the importance of using hashtags in Instagram ads?
To enhance reach by making content discoverable to users searching for specific topics. - What are Branded Content Ads on Instagram?
Ads that promote influencer-created content with proper disclosure of sponsorship. - How do you measure the performance of an Instagram Reel ad?
By tracking metrics like plays, engagement rate, shares, and conversions.
- What is the difference between Reach and Impressions?
Reach is the number of unique users who saw your ad; impressions are the total times your ad was displayed. - What is ROAS, and how is it calculated?
Return on Ad Spend; calculated as revenue generated ÷ ad spend. - Which metric indicates how well your ads are driving conversions?
Cost per Action (CPA). - What is the purpose of Breakdown Reports in Ads Manager?
To analyze performance by demographics, placements, or time. - How do you identify if your ad creative is underperforming?
By monitoring metrics like CTR, engagement rate, and ad relevance scores. - What is a conversion funnel, and how do you optimize for it?
A step-by-step process users take toward a goal; optimized by analyzing drop-off points and refining each stage.
- What is Dynamic Creative in Meta Ads?
A feature that automatically tests combinations of ad elements to find the best-performing version. - What are Catalog Ads?
Ads that dynamically display products from your online store to potential customers. - What is Advantage+ Shopping Campaign?
An automated campaign type that uses AI to optimize shopping ad performance. - What are Automated Rules in Ads Manager?
Rules set to automatically adjust budgets, pause ads, or change bids based on conditions. - How does the Audience Insights tool help in ad targeting?
By providing data on audience demographics, interests, and behaviors. - What is the Attribution Setting in Meta Ads?
It determines how conversions are credited to ads (e.g., 7-day click, 1-day view). - What is the benefit of using Multi-Ad Sets in a campaign?
To test multiple audiences or strategies within the same campaign goal.
- What should you do if your ad is rejected by Meta?
Review the policy violation, make necessary adjustments, and resubmit. - Why is ad frequency important, and what is an ideal frequency?
High frequency can lead to ad fatigue; keep it between 1.5–3. - What is the importance of video content in Meta Ads?
Videos grab attention quickly and tend to perform better in engagement and storytelling. - How do you ensure your ads comply with Meta’s ad policies?
By reviewing and adhering to Meta’s Advertising Standards. - What could cause a drop in ad performance?
Ad fatigue, algorithm changes, poor targeting, or seasonal trends. - What is the role of a Call-to-Action (CTA) in an ad?
To guide users on the next step (e.g., “Shop Now,” “Sign Up”). - What is a key indicator of a successful remarketing campaign?
High conversion rate from users who interacted with previous campaigns.
- What is event deduplication in the Conversions API?
A process to ensure that the same event tracked by both the Pixel and API is not double-counted. - What is the difference between Page View and View Content events in the Facebook Pixel?
Page View tracks any page visit; View Content tracks specific actions like viewing a product or service page. - How do you verify if your Conversions API is working correctly?
Use the Events Manager and check for events received via the Conversions API. - What is the Facebook Pixel Helper, and how does it work?
A browser extension that helps troubleshoot and validate Pixel implementation. - What is an aggregated event measurement?
A protocol that supports event measurement under Apple’s iOS 14+ privacy changes.
- What is the purpose of Instagram’s “Promote” feature?
It allows users to turn organic posts into ads directly from the app. - What are Instagram Story Highlights, and how can they benefit advertising?
Saved stories that remain visible on profiles; useful for showcasing key products or offers. - What is the difference between Instagram Feed ads and Instagram Explore ads?
Feed ads appear in users’ main feeds; Explore ads appear in the Explore section for discovery. - How can businesses utilize Instagram Live for advertising?
By hosting interactive sessions to showcase products, answer questions, or build community trust. - What are Instagram shoppable posts?
Posts that allow users to click on tagged products and make purchases directly.
- What is the significance of Cost per Result in Ads Manager?
It shows how much you’re paying for each action (click, lead, purchase, etc.) driven by your ad. - What is the Click-Through Rate (CTR), and why is it important?
The percentage of people who clicked your ad after seeing it; indicates how compelling your ad is. - How can you optimize an ad with a high CPC (Cost Per Click)?
By improving targeting, enhancing creative, or refining ad copy. - What is the difference between view-through and click-through conversions?
View-through conversions occur after seeing an ad; click-through conversions occur after clicking the ad. - How do you measure audience engagement in Ads Manager?
By analyzing metrics like reactions, comments, shares, and clicks. - What does a high bounce rate on a landing page indicate?
That users leave the page without interacting, suggesting poor relevance or user experience.
- What is the purpose of Campaign Budget Optimization (CBO)?
To distribute the budget across ad sets automatically to maximize results. - What is split testing, and how does it differ from Dynamic Creative?
Split testing isolates variables (audience, creative, etc.) across multiple ad sets; Dynamic Creative tests combinations of elements within a single ad set. - How can you use geotargeting in Meta Ads?
By delivering ads to users in specific locations like cities, neighborhoods, or radius-based areas. - What is ad scheduling in Meta Advertising?
Setting specific times or days for your ads to run, based on when your audience is most active.
